Privacy Policy

CHARLES RIVER DIRECT  

PRIVACY POLICY 

 

Effective Date: October 1, 2025  

 

Charles River Direct, LLC (“Charles River Direct,” “we,” “us” or “our”) recognizes the importance of protecting the privacy of our online visitors. The following privacy policy (“Privacy Policy”) describes how we handle information we collect from website available at charlesriver.com (the “Site”). 

 

  1. What Information We Collect 

Personal Information You Submit to Us 

Charles River Direct collects personal information from you, which may include your name, address, e-mail, phone number, order information and payment details. This information is collected and stored electronically when you submit it to us through the Site, such as when you create an account with us or place an order through the Site.  

 

Information Collected Automatically  

Information about your computer hardware and software may be automatically collected by Charles River Direct, our e-commerce platform and other service providers, and third party advertising networks when you use the Site. This information may include: your IP address, browser type, device ID, access time and date, referring domain names, search history, actions taken while visiting the Site, and other technical usage information.  

 

When you use the Site, we or our e-commerce platform service providers may collect location data to help protect against fraudulent payments. We may generalize your location, for example by using your IP address.  

 

This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, for marketing purposes, to maintain the quality of the Site and to provide general statistics regarding use of the Site. Charles River Direct, our service providers, and third party advertising networks may use cookies , pixels, web beacons, and other tools to automatically collect this information. Please see the section below entitled, “Cookies and Other Information Collection Tools” to learn more about how these tools work. 

 

  1. Cookies and Other Information Collection Tools  

Data Collection Tools.  

Charles River Direct and third parties may use various technologies to automatically collect information, including, but not limited to cookies, pixels, scripts and device identifiers.  

 

What are cookies?  

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.  

 

Duration of Cookies.  

We may use either “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date. 

 

Why do we use them?  

We use cookies and other data collection tools to help improve your experience with the Site. For example, we may use Google Analytics to help analyze how visitors use the Site. These tools use cookies to collect standard Internet log information and user behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to our data collection tool service providers. This information is then used by us to evaluate visitors’ use of the Site and to compile statistical reports on website activity for Charles River Direct. If you would like to opt-out from the use of your information by Google Analytics, you may use Google’s analytics opt-out browser add-on designed for this purpose. 

 

How do I control cookies?  

Depending on the location you are in when you visit our Site, you may be presented with a tool that allows you to set your preference about the use of cookies to track and collect information about you while on the Site. Web browsers also allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a visitor to reject cookies or to alert a visitor when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site. 

 

Interest-Based and Online Behavioral Advertising 

We may use third-party advertising companies to serve interest-based advertisements to you. These companies compile information about your online activities from various online sources over time and across different websites (including our Site and mobile-enabled browsers and applications) to match you with ads that will be the most relevant, interesting, and timely for you. If you would like to opt-out of interest-based advertising, please visit http://optout.networkadvertising.org/#/. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see our online advertisements; however, these ads may not be as relevant to you. 

 

What Cookies are Deployed on Charles River Direct? 

A variety of cookies and other tools may be deployed on different parts of the Site, including: 

 

Klaviyo 

Tracking pixel for email open/click tracking and website behavior tracking tied to email subscribers. 

Google Analytics 

Analytics cookies and tags for website traffic, user behavior, and ad attribution. 

YouTube 

YouTube embeds set cookies for video playback and engagement. 

Consentmo GDPR 

Cookie banner tool that also sets cookies to track user consent preferences (opt-in/opt-out). 

Depict 

Personalization engine using cookies and session data to recommend products and track browsing. 

AccessiBe Widget 

Accessibility compliance tool, sets cookies to remember user accessibility settings (contrast, font size, screen reader settings). 

Shopify Native Cookies 

Session cookies (cart ID, checkout, login, security/authentication). 

 

Persistent cookies (storefront preferences, language selection, last viewed products, analytics). 

 

  1. How We Use Information  

We may use the information we collect for various purposes, including to: 

  • provide the Site to you and to improve the Site 

  • operate, improve, and personalize the services we offer, and to give each user a more consistent and personalized experience when interacting with us 

  • charge you for purchases through one or more third party payment processors 

  • provide you with email marketing, advertisements and other information about products and services that we think may be of interest to you 

  • provide customer service or otherwise communicate with you about the Site and our services  

  • detect fraud or illegal activities or to comply with our legal obligations 

  • complete any other business or commercial purpose you have requested or to which you have consented 

 

  1. How We Share Information  

With Third Party Service Providers Performing Services on Our Behalf.  

We share your personal information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Site or assist us in providing functionality on the Site, to process payments, to deliver orders, and provide customer service. 

 

Website advertising partners:  

As noted above, we may partner with certain third parties to collect information on the Site to engage in analysis, auditing, research, and reporting, as well as to deliver advertising that we believe may interest you based on your activity on the Site and other websites over time.  We may share information with them for this purpose. 

 

For Other Purposes You Direct or To Which You Consent 

We may share information with other third parties when you consent or direct us to do so. For example, if you refer friends to use the Site we may share with that friend information about you to let them know who the referral came from. 

 

De-Identified or Aggregated Information 

We may share information on a non-personally identifying aggregate basis for any lawful purpose. 

 

For Legal Purposes.  

We may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.  

 

Changes of Control.  

We may transfer information, including your personal information, in connection with, or during negotiation of, a merger, sale of company assets, financing, acquisition or other change of ownership or control by or of us or any affiliated entity (in each case whether in whole or in part). 

 

  1. Security of Information  

We use reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of information we collect. However, the security of information that you transmit over the internet cannot be guaranteed. We will not be responsible for loss, corruption or unauthorized acquisition or misuse of personal information that you provide through the Site that is stored by us, or for any damages resulting from such loss, corruption or unauthorized acquisition or misuse. It is your responsibility to protect the security of your login information.  

 

  1. Links to External Websites 

The Site may contain links to third party websites and services. Any access to and use of such third party websites and services is not governed by this Privacy Policy, but is instead governed by the privacy policies of those third party websites and services, and we are not responsible for the information practices of such third parties. We encourage you to review the privacy notices of all websites and services that you visit. 

 

  1. Your California Privacy Rights 

Under California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, California residents with whom we have an established business relationship are entitled to request and receive, free of charge, once per calendar year, information about certain personal information we shared, if any, with other businesses for their own direct marketing uses in the previous calendar year. To request a copy, please contact us at the email provided in the “How to Contact Us” section, below. Please be aware that not all information sharing is covered by the “Shine the Light” law requirements and only information on covered sharing will be included in our response.  

 

  1. Do Not Track 

The Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us. 

 

  1. Children  

We do not knowingly collect or maintain personal information from any person under the age of thirteen. No parts of the Site are directed to or designed to attract anyone under the age of thirteen.  

 

  1. Changes to this Policy 

Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change. 

 

  1. How to Contact Us 

If you have any questions regarding this Privacy Policy, please contact us at support@charlesriver.com.