WHO WE ARE
PART OF YOUR STORY—SINCE 1983
PART OF YOUR STORY—SINCE 1983
Born on the River. Made to Live In.
Every brand has a beginning. Ours started by a river. Not just any river, but one that shaped who we are. The Charles River gave us more than a name. It gave us our mindset: steady, resilient, and always in motion.
Since 1983, we’ve been a family-owned brand crafting apparel that feels right from the first wear, and only gets better with time. From our earliest rain jackets to today’s full collection, our focus has never changed: quality that lasts, comfort that moves with you, and timeless style made to live in.
ROOTED IN NEW ENGLAND
New England is our home, and our greatest inspiration. Its shifting seasons, coastal mornings, and strong traditions have shaped the way we design: with versatility, durability, and readiness for whatever the day brings.
Our logo, inspired by a rower on the Charles, is more than a mark. It’s a symbol of movement, connection, and shared direction. It's a reflection of what we believe in and how we move forward together.
MADE TO LIVE IN
We make clothes you don’t have to think twice about. The ones you grab without looking because they always feel right. Comfortable. Dependable. Ready for wherever life takes you.
Each piece is designed to move with you. Built to last season after season. That’s what made to live in means to us: apparel that fits seamlessly into your story.
OUR COMMITMENT
Now led by the third generation of our family, we continue to lead with purpose. Our values guide everything we do. From how we treat our team and partners to how we care for the people, communities, and planet around us through Charles River Cares.
STILL MOVING FORWARD.
STILL MOVING FORWARD.
We’ve come a long way from our first rain jacket, but our purpose remains the same: Still inspired by movement. Still grounded in trust. Still guided by the river that started it all. And now, we’re inviting a new generation to experience it firsthand. One order, one unboxing, one impression at a time.
